Answers · Cost & pricing
How much does a vehicle wrap cost in Utah?
The short answer: a full color-change wrap on a sedan or compact SUV runs $3,800–$5,500 with premium film. Add chrome delete and partial-front paint protection and you’re at $5,500–$8,500. A full protection build — body-wide PPF, ceramic, premium wrap — runs $9,500–$16,000+. Partial wraps, single panels, and chrome deletes cost well under the full-wrap floor. Commercial wraps price differently — by coverage and design scope, not by tier.
What actually moves the price
Two wraps on the same car can be quoted thousands of dollars apart, and the difference is almost never margin — it’s what’s in the job. Five factors do most of the moving:
- Surface area and body complexity. A Corvette has less surface than a Suburban, but its curves, vents, and splitters take far more time per panel. Trucks and vans are the opposite: huge, flat, and fast — which is why box trucks and trailers are the best cost-per-square-foot advertising a business can buy.
- Film grade. Premium cast vinyl (3M, Avery Dennison) conforms to curves, holds color for years, and carries a 7-year warranty. Economy calendared film costs less up front, then shrinks, fades, and lifts at the edges. Most “cheap wrap” regret traces to this line item.
- Finish. Gloss and matte are baseline. Satin, color-shift, chrome, brushed metal, and carbon-fiber textures cost more per roll and demand more skill per edge.
- Disassembly. Wrapping edges properly means removing handles, badges, mirrors, and trim, then reassembling. Shops that skip it are faster and cheaper — and it shows at every seam.
- Paint condition. Film telegraphs whatever is under it. Chips and scratches need addressing first, and non-factory paint can lift on removal, which changes what a shop will guarantee.
Typical ranges by vehicle
These are the real quoting ranges we use for full color-change work on popular models, premium film, full disassembly, installed at our Logan studio:
| Vehicle | Full wrap range | Install time |
|---|---|---|
| Tesla Model 3 | $3,800 – $5,800 (full color change wrap) | 5–7 days |
| Tesla Model Y | $4,200 – $6,200 (full color change wrap) | 6–7 days |
| Tesla Model S | $5,200 – $7,800 (full color change) | 6–8 days |
| Tesla Model X | $5,800 – $7,800 | 7–9 days |
| Tesla Cybertruck | $6,500 – $9,800 | 7–10 days |
| Toyota Tacoma | $3,800 – $5,200 | 5–7 days |
| Toyota 4Runner | $4,200 – $5,800 | 6–7 days |
| Jeep Wrangler | $3,500 – $4,800 | 5–6 days |
| Ford Bronco | $3,800 – $5,200 | 5–7 days |
| Ford F-150 | $4,200 – $5,800 | 6–7 days |
| Ram 1500 | $4,200 – $5,800 | 6–7 days |
| Chevrolet Silverado | $4,200 – $5,800 | 6–7 days |
| Ford Transit (Cargo Van) | $2,800 – $5,500 (partial to full printed wrap) | 3–6 days |
| Mercedes-Benz Sprinter (Cargo Van) | $3,500 – $6,500 (partial to full printed wrap) | 4–7 days |
| Commercial Box Truck | $3,500 – $8,000 (size dependent) | 4–8 days |
| BMW 3 Series | $3,800 – $5,200 | 5–6 days |
| BMW M3 / M4 | $5,200 – $7,200 | 6–8 days |
| Mercedes-Benz C-Class | $3,800 – $5,200 | 5–7 days |
| Mercedes-AMG AMG (C63 / E63 / G63) | $5,200 – $7,500 | 6–8 days |
| Porsche 911 | $5,500 – $8,500 (PPF + ceramic) | 6–8 days |
| Audi RS Series | $5,200 – $7,500 | 6–8 days |
| Ford Mustang | $3,800 – $5,500 | 5–7 days |
| Chevrolet Corvette | $4,800 – $7,200 | 6–8 days |
| Dodge Challenger | $3,800 – $5,500 | 5–7 days |
| Lamborghini Lamborghini (all) | $7,500 – $14,000 | 8–12 days |
| Rivian R1S / R1T | $4,800 – $6,800 | 7–8 days |
If your vehicle isn’t listed, the pattern still holds: compact cars sit at the bottom of the sedan range, full-size trucks and SUVs add 15–30% for surface area, and exotics price on complexity rather than size. A quote takes a day and costs nothing.
Commercial & fleet wraps price differently
A commercial wrap is bought as advertising, so it’s scoped like advertising: how much of the vehicle carries the message, and how much design work the message needs. Coverage runs from cut vinyl and door logos, through partial wraps (hood, doors, tail), to full coverage where every panel is printed. A fleet of identical vans is cheaper per vehicle than one-offs — the design is produced once, panels are templated, and installs are batched. Box trucks and trailers deliver the lowest cost per square foot of visible brand of anything we produce.
Fleet work is also where on-site service matters: for Salt Lake County and Wasatch Front fleets we install on site, so trucks don’t leave rotation for a drive to Logan. See fleet wraps for the full process.
Wrap vs. paint
A quality respray in a new color is a five-figure job at a reputable body shop, takes the car out of service for weeks, and permanently changes the vehicle — which usually hurts resale on late-model cars. A wrap costs less, installs in about a week, protects the factory paint while it’s on, and removes cleanly — the car goes back to factory color for trade-in. Paint wins in exactly one case: when the goal is a permanent, concours-grade finish on a car that will never change color again. For everything else — color changes, commercial branding, lease vehicles, resale-conscious owners — the wrap is the better financial instrument.
What a low quote is hiding
If a full-wrap quote comes in dramatically under the ranges above, one of these is true: the film is economy calendared vinyl, the prep is a wash instead of a decontamination, the “full wrap” masks around handles and badges instead of removing them, or the installer is practicing on your car. None of these show on install day. All of them show within a year — edges lift, panels fade unevenly, seams appear where disassembly was skipped. The cheapest wrap is the one you only pay for once.